A winning logo is one that captures your brand story visually and if you are able to successfully create it with the right characteristics; you will boost your visibility, credibility and momorability; resulting in more business and profits!
Characteristics used by successful brands with successful logos include:
Uniqueness helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol; being unique requires that you do something different than the norm.
This logo designed for VTON House uses a completely unique approach for its logo which is not the average expectation for a House of Fashion.
Meaningfulness is a key ingredient if you want your logo to spread the message about thedistinguishing characteristics of your business.
This logo designed for PRONTO clearly expresses the essence of the business.
This Sable Grain logo meets the “meaningfulness” standard also.
If you want to ensure that your logo stays at the forefront of your potential clients’ minds; the element of memorability is essential if they are to think of you the next time they have a need.
The GT1 logo is a powerful image that leaves a memorable visual impression.
Timelessness in your logo will ensure that you don’t have to redesign your logo in just a few years and that your investment and equity in your design; and the contribution to building your brand will be lasting.
Twine has captured its visual brand and logo in a time-less design.
The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together; therefore Unity among the different elements of the logo is a key design element.
The HR City and Eco Ad’s logos below are good examples.
Contrast between the colours in your logo – and not just in terms of hue, but in terms of value is important so that it translates well either to black and white or greyscale; and so colour-blind people are able to see it.
Vital and Miracle logo’s below are perfect examples of successfully executing contrast.
Other ingredients include Consistency in the use of your logo and tag-line through various mediums and different marketing materials. Repetition of similar elements used in the same or similar ways help people to remember who you are and what you do.
Professionalism is no less important in your marketing and brand/logo use whether in print or digital productions. The quality of the paper you use; and special elements such as watermarks or embossing will set you apart.
Scalability is important so that your logo looks equally good on both a business card and on a sign for your business (or a billboard!), and at every size in between. Your business’s name should be legible at different logo sizes – be sure that your designer chooses a font that is easily readable.
The power of scalability is clearly shown in the ZEN and VBK logos:
Having a professionally designed logo can really give a jump-start and helps your business get the attention – and clients – you need to succeed.