Electronic Newsletters to power your marketing efforts in a cost effective way!
Newsletters can be seen as one of the best methods of advertising since the electronic advertising mediums have started to boom. That is if you can constantly produce quality informative reading material that can capture the readers mind every time. Newsletters can be sent either electronically to all your company’s clients and/or newsletter subscribers or less cost effectively in a printed medium via the postal service.
Every website has Electronic newsletters now-a-days. Is it really such an effective marketing tool?
Although newsletters are designed as an information leaflet on either new products and or services your company provides or just to keep the subscriber up to date on current market related information, it is also a great way to keep in touch with your client base and thus generate more business by means of word of mouth. The newsletters circulated today is also a method of creating topic related groups that forms communities with in the certain geographical region or can even encourage communication between topic related groups world wide.
Newsletters be it electronically or via printed media is also a valuable advertising revenue generator. Companies with newsletter subscription available on their websites allow related sponsors and other related parties to use the opportunity to reach a different sector of their target market. The marketing buzz word today is most certainly business community forming and cooperation amongst all sorts of companies in order to share database information on a client satisfaction level.
The balance in using this type of marketing is essential. One would not want to offend a reader by bombarding them with hundreds of non-related company’s promotional material but you would not want to loose the advertising revenue generating opportunity either.
So the question is thus how to create a healthy, informative newsletter that serves all the purposes mentioned above and more?
The answer to that question very much relates to the nature of your business and what role you would like your newsletter to play within the overall marketing strategy you have outlined for your company. But one thing that it does imply is that you would have to have a staff member (or yourself) that is constantly researching industry trends and upgrades in order to make your newsletter useful and believable. So before thinking that the newsletter is an easy way to keep your client database active and keep coming back to your company lets look at a few practical things to keep in mind when developing a newsletter and what is necessary for a newsletter to survive in an ever cynical world.
The newsletter should be foremost informative on topics that is in one way or another related to your company’s services and/ or products. Be resourceful here and think outside the box, taking care not to give free advertising to other companies in your market field but still provide your client with quality information that he or she would be able to use at some time or another.
A sign of an effective newsletter is subscribers requesting previous editions because they are printing and collecting them for later use. This gives you a strong hold on your industry and although it takes time to set up a newsletter of such high quality it can also create great job satisfaction for you and your staff working on the newsletter from month to month. Another sign of a good newsletter is that it incorporates many different aspects of a specific topic without deviating from the original set out objectives and constantly generates new subscribers.
What does a newsletter look like and is there specific designs that can make it more effective?
Although it is a good question it is very hard to define newsletters as a collective. Each company’s newsletter will be as individual as the company itself and will be designed around that company’s objectives for its newsletter.
The best way to design a newsletter is to turn the original design over to a professional design company that will take the time to find out more about your company, its goals and overall ideas for the newsletter. With this information a professional design company can use relevant marketing tools and design a user friendly newsletter template that can be used month after month successfully integrating different topics and other related information without compromising the quality of the original design.
It is very important to convey your corporate identity and culture with you newsletter in order for your subscribers to recognize your newsletter from the masses. Make use of a professional design and media house company to apply your corporate identity to your newsletter and stay competitive in your target market.