Posters as an effective outdoor marketing medium.
Posters are most commonly used by events management companies and companies of the same nature to advertise events and other happenings. The reason for this phenomenon is that posters are a short lived outdoor marketing medium that has to grab the reader with catchy photos and/or marketing slogans because they are usually viewed on the pass by and not for intensive reading. Posters are a great way to communicate with your target audience but the design and lay-out must be carefully thought through.
Posters most often only carry the most important information such as what, when and where the event is taking place. Posters are usually printed in large fonts that are easily readable from a distance and are cryptically written to ensure that the reader gets as much of the important information as possible at a glance. For this reason large photos or colorful captions are inserted to be able to catch the reader's eye and keep it there long enough in order to convey the entire message. Professionally designed posters can make the difference between a prospective client attending your event, in many cases spend the money required for the entrance ticket and even on consumables and curious available the evening.
Events most often have sponsors involved that rely on large attendance numbers generated by marketing posters to generate expected revenue. For this reason the event organizer has the responsibility to ensure that their poster marketing is done in the most effective way possible. But posters and poster marketing techniques are not only used by the event management industry it is also used by companies launching new products, services or advertising specials.
A well known South African example of companies that use posters as their main source of advertising is newspapers. They rely on their own catchy front page articles to catch a prospective reader's attention and entice them to buy the newspaper. Drive on any busy street in the morning traffic and you will have a pretty good idea of what is going on in all the newspapers that day.
Posters are a cost effective way to reach the largest portion of your target market. For that reason the streets and shopping mall became flooded with posters from companies across all sectors of the business world. In an effort to curb this phenomenon the government turned out a regulation that state that no posters or any other form of marketing may be placed in any public place without a permit that allows for such advertising distribution. This regulation has opened the doors for numerous companies that commonly design posters to also be able to issue the marketer with the due permits required for legal advertising.
With poster design and layout it is important to make your message as simplistic as possible.
But still leave the prospective client with the feeling of wanting to know more of your company and / or service your company provides. This is not so much a sales technique as it is a way of establishing communication between your company and the prospective client. The poster will get them to call. It is then up to the company's sales agent to make the sale.
Although there are many different types of posters and poster designs they all have a common purpose and that is branding. Posters offers a way to get you company and company identity out here for every one to see!
What catches your eye when walking past a poster advertisement?
Is it the poster design or the colors used in the poster design? Is it interesting phrases depicted in an interesting way on the poster or could it be a large and full colour photo that draws your eye?
In poster design it is as much about the design as it is about the message the poster has to convey. For this reason it is important to have a professional design company consult with you as to what the motive of the advertising is and what type of design would fit your company the best. Your poster must portray your corporate identity as well as the culture in your company.
One such company is 102One design and media house. 102One takes the well being of your company and projects as serious as they take their own. We are a group of professionals that will give you current and accurate information so as to allow you to make the best informed decisions possible.