The other negative aspect about electronic brochures , originated out of the first 10 000 companies that started using this form of advertising to the extent that the recipients, often victims of numerous companies making use of the same e-mail database received such a magnitude of “junk mail” that they started to request software that was designed to stop the “junk mail or SPAM” from reaching their inboxes. On a more malicious note, corrupt internet users used these SPAM emails to piggy back into your computer and deposit deadly electronic viruses and worms on your computer, often with disastrous effects. There are several internet programming companies that has sprung up overnight to satisfy this new market and for this reason it has become harder and harder to distribute electronic designed and generated brochures . Most companies that wish to make use of electronic brochures include a link to the brochure often situated on the sender's website. This way the email easily filters through the SPAM block programs and allows the reader freedom of choice whether they would like to visit your website or not.

This in return has lead to strange marketing orientated captions in e-mails that would entice the reader to not only view the electronic designed brochure but to also spend more time on the sender's website, which is believed to generate quality business.

So you would be tempted to say the printed designed brochure medium still is a better way to reach your target market successfully?

The question can not be answered in general due to the different nature of companies and the different products and/or services given by the similar companies in the same market. Each company's marketing strategy is as unique as the next and although, for one the printed designed brochure medium is most cost effective vs. the business it generates other companies of the same market (or different) may feel electronic designed and generated brochures encourage website visitation which in turn reaches a larger portion of their target market.

So how do you choose the right type of brochure for your company?

The easiest way is to make use of professionals. Effective brochures are almost always designed by a professional design company. Due to the nature of their work a good design company would also be on top of the latest marketing trends. They will be able to assist you in establishing your company's brochure needs and professionally design a brochure that not only fits in with your company's look and feel but will also strike great interest in your target market. A brochure is much like a television advertisement. You remember the ones that grabbed your interest and fascination, but often disregard the product that was adverting. Strange as it may seem, this is not a bad thing because striking marketing mediums allows for quicker product recognition when repeat marketing strategies is practiced. Your brochure should thus be an attention grabber.

But I know my product best. Could I not design my own brochures with the same level of effectiveness?

Unless you have extensive and up to date knowledge of the current marketing trends and have a creative and design background, it is near impossible to generate a quality, attention grabbing brochure . Many companies out there advertise brochure templates or brochure creating software available for purchase, so as to enable the buyer to do just that. These brochures are easy to spot and never portray your company's image as a professionally designed brochure would. 102One is a design and media house that will gladly do an analysis for you to determine which of the above mediums would generate the most business at the most cost effective prices available. A professionally designed brochure would not only depict the products and/or services your company provide but will also reinforce the company recognition by inducing design techniques that coincide with your company's distinctive profile. An important feature, in your overall marketing strategy!